In 40 years, Morgan has managed to impose itself as a world-known brand thanks to its unanimously recognized creativity and dynamism.
The original MORGAN concept is behind its success. As a very accessible creative French brand, the Morgan spirit is based on a unique conception of fashion and its customers: permanently offering exclusive products according with the most specialized trends, at competitive prices and displayed in a qualitative and friendly universe.
Morgan, it is a style which emphasizes femininity by revealing the charm and modernity of its customers.
Several ranges of accessories, through licences, complete the brand's textile collections: watches, bags, perfumes, jewels, shoes ...
Today Morgan is one of the most dynamic brands of the women's ready-to-wear collections, distributed in more than 60 countries through a network of more than 580 exclusive points of sales in the world.
| 1947 | Creation of the company | |
| 1988 | Opening of the first Morgan boutique in France | |
| 1989 | Launch of the first advertising campaign | |
| 1991 | Opening of the first boutiques abroad | |
| 2000 | Opening of a flagship boutique on the Champs-Elysées |
Presence in more than 60 countries throughout the world – 583 exclusive points of sales distributing the brand with 131 in France – A turnover of 200 million euros.
In 1989, Morgan launches its first advertising campaign.
Morgan de toi imposes itself as a declarative and assertive signature: being Morgan means being in love and declaring it with punch and passion.
After a series of campaigns focused on muses, in 2007, Morgan changes course and favours love again – a theme that has always been behind the success of its communication and the very foundation for its values.
More than a mere campaign, the brand chooses to turn itself to new media by launching its first interactive and playful "love-is-back.com" web site – the lovers' favourite.

